PR lessons from Boeing’s poor handling of the 737 MAX crisis

Imagine for a second you run the largest aircraft manufacturing company in the world. You have orders worth +$600-billion of an aircraft model that, as of March 10th 2019, has had it’s second tragic crash. The first being mere months earlier. But instead of stepping ahead of the problem, tackling the hard things and taking an immediate loss – you do the complete opposite. There’s a lot of talk about Boeing 737 Max aircraft crash recently. And rightfully so. Over 300 lives were lost in a series of consecutive accidents, with the same type of aircraft, in mere months, in…

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